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Mass media research : an introduction

By: Wimmer, Roger DContributor(s): Dominick, Joseph RMaterial type: Text

TextPublication details: Belmont, CA : Thomson/Wadsworth, c2003Edition: 7th EditionDescription: xii, 488 p. : illustrationsISBN: 0534562744; 9780534562748Subject(s): Mass mediaDDC classification: 302.23072 Online resources: Click here to access online | Click here to access online | Click here to access online

Contents:

Part 1. The Research Process -- Chapter 1. Science and Research -- Chapter 2. Elements of Research -- Chapter 3. Research Ethics -- Chapter 4. Sampling -- Part 2. Research Approaches -- Chapter 5. Qualitative Research Methods -- Chapter 6. Content Analysis -- Chapter 7. Survey Research -- Chapter 8. Longitudinal Research -- Chapter 9. Experimental Research -- Part 3. Data Analysis -- Chapter 10. Introduction to Statistics -- Chapter 11. Hypothesis Testing -- Chapter 12. Basic Statistical Procedures -- Part 4. Research Applications -- Chapter 13. Research in the Print Media -- Chapter 14. Research in the Electronic Media -- Chapter 15. Research in Advertising -- Chapter 16. Research in Public Relations -- Chapter 17. Research in Media Effects -- Chapter 18. Mass Media Research and the Internet -- Appendix Tables -- Glossary -- Name Index -- Subject Index.

Summary: This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	302.23072 WIM (Browse shelf(Opens below))	Available		011360

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Previous	302.2 VIC தொடர்பாடல்	302.23072 BER Media and communication research methods : an introduction to qualitative and quantitative approaches	302.23072 MAS Mass communication research methods	302.23072 WIM Mass media research : an introduction	302.35 HOF Uncommon sense about organizations : cases, studies, and field observations	302.35 PET Mastering: Organisational Behaviour	302.35 TEA Teamwork : multi-disciplinary perspectives	Next

Included Glossary, Index.

Part 1. The Research Process --
Chapter 1. Science and Research --
Chapter 2. Elements of Research --
Chapter 3. Research Ethics --
Chapter 4. Sampling --
Part 2. Research Approaches --
Chapter 5. Qualitative Research Methods --
Chapter 6. Content Analysis --
Chapter 7. Survey Research --
Chapter 8. Longitudinal Research --
Chapter 9. Experimental Research --
Part 3. Data Analysis --
Chapter 10. Introduction to Statistics --
Chapter 11. Hypothesis Testing --
Chapter 12. Basic Statistical Procedures --
Part 4. Research Applications --
Chapter 13. Research in the Print Media --
Chapter 14. Research in the Electronic Media --
Chapter 15. Research in Advertising --
Chapter 16. Research in Public Relations --
Chapter 17. Research in Media Effects --
Chapter 18. Mass Media Research and the Internet --
Appendix Tables --
Glossary --
Name Index --
Subject Index.

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.

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