Business economics : the application of economic theory

By: Ferguson, Paul RContributor(s): Ferguson, Glenys J | Rothsehild, RMaterial type: TextTextPublication details: Basingstoke : Macmillan, 1993Description: xvi, 414 p. : illustrationsISBN: 0333542460 ; 9780333542460 ; 0333542479 ; 9780333542477Subject(s): Managerial economics | Micro-economy | Industrial economy | Political economicsDDC classification: 338
Contents:
Introduction - Firms and Markets - The Organisation of the Firm - Operations and Costs - The Costs of Support Activities - Cost Identification - Financial Control - Investment - Demand - Competition and Monopoly - Oligopoly - Corporate Strategy - Government and the Firm - Competition Policy - The Natural Environment - Case Study: The Airline Industry - Appendices: Ethical Considerations - Regression - Empirical Cost Functions - Investment Appraisal and the Preferences of Shareholders - The Cost of Capital
Summary: Provides coverage of the topics taught in economics and business studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Pampaimadu
Stacks 		Reference 338 FER (Browse shelf(Opens below)) Available 008528
Reference Books Reference Books Pampaimadu
Reference 		Reference 338 FER (Browse shelf(Opens below)) Available 013382
Lending Books Lending Books Pampaimadu
Stacks 		Reference 338 FER (Browse shelf(Opens below)) Available 007621
Reference Books Reference Books Pampaimadu
Reference 		Reference 338 FER (Browse shelf(Opens below)) Available 007106
Total holds: 0

Included Index.

Introduction - Firms and Markets - The Organisation of the Firm - Operations and Costs - The Costs of Support Activities - Cost Identification - Financial Control - Investment - Demand - Competition and Monopoly - Oligopoly - Corporate Strategy - Government and the Firm - Competition Policy - The Natural Environment - Case Study: The Airline Industry - Appendices: Ethical Considerations - Regression - Empirical Cost Functions - Investment Appraisal and the Preferences of Shareholders - The Cost of Capital

Provides coverage of the topics taught in economics and business studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment.

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