Managerial economics in a global economy /

By: Salvatore, DominickContributor(s): Salvatore, DominickMaterial type: TextTextSeries: Schaum's outline series in accounting, business, & economicsPublication details: New York : McGraw-Hill, c1993Edition: 2nd edDescription: xxxvii, 722 p. : illISBN: 9780071128308; 0071128301 ; 9780070545991 ; 0070545995 Subject(s): Managerial economicsDDC classification: 331.714
Contents:
pt. 1. Introduction. Ch. 1. The Nature and Scope of Managerial Economics. Ch. 2. Optimization Techniques -- Integrating Case Study One: The Decision to Invest in Wendy's Restaurants -- pt. 2. Demand Analysis. Ch. 3. Demand Theory -- Appendix: Behind the Market Demand Curve -- The Theory of Consumer Choice. Ch. 4. Demand Estimation. Ch. 5. Demand Forecasting -- Appendix: Input-Output Forecasting -- Integrating Case Study Two: Estimating and Forecasting the U.S. Demand for Electricity -- pt. 3. Production and Cost Analysis. Ch. 6. Production Theory and Estimation -- Appendix: Production Analysis with Calculus. Ch. 7. Cost Theory and Estimation -- Appendix: Cost Analysis with Calculus. Ch. 8. Linear Programming -- Integrating Case Study Three: Production and Cost Functions in the Petroleum Industry, Duality, and Linear Programming -- pt. 4. Market Structure and Pricing Practices. Ch. 9. Market Structure: Perfect Competition and Monopoly -- Appendix: Profit Maximization with Calculus. Ch. 10. Market Structure: Monopolistic Competition and Oligopoly -- Appendix: Oligopoly Theory with Calculus. Ch. 11. Pricing Practices -- Appendix: Third-Degree Price Discrimination with Calculus -- Integrating Case Study Four: The Art of Devising Air Fares -- pt. 5. Regulation, Risk Analysis, and Capital Budgeting. Ch. 12. Regulation and Antitrust: The Role of Government in the Economy. Ch. 13. Risk Analysis. Ch. 14. Long-Run Investment Decisions: Capital Budgeting -- Integrating Case Study Five: Regulation, Risk, Capital Budgeting, and the Price of International Telephone Calls -- Appendixes -- Appendix A: Compounding, Discounting, and Present Value -- Appendix B: Interest Factor Tables -- Appendix C: Statistical Tables -- Appendix D: Answers to Selected (Asterisked) Problems.
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Rev. ed. of: Managerial economics.

pt. 1. Introduction. Ch. 1. The Nature and Scope of Managerial Economics. Ch. 2. Optimization Techniques --
Integrating Case Study One: The Decision to Invest in Wendy's Restaurants --
pt. 2. Demand Analysis. Ch. 3. Demand Theory --
Appendix: Behind the Market Demand Curve --
The Theory of Consumer Choice. Ch. 4. Demand Estimation. Ch. 5. Demand Forecasting --
Appendix: Input-Output Forecasting --
Integrating Case Study Two: Estimating and Forecasting the U.S. Demand for Electricity --
pt. 3. Production and Cost Analysis. Ch. 6. Production Theory and Estimation --
Appendix: Production Analysis with Calculus. Ch. 7. Cost Theory and Estimation --
Appendix: Cost Analysis with Calculus. Ch. 8. Linear Programming --
Integrating Case Study Three: Production and Cost Functions in the Petroleum Industry, Duality, and Linear Programming --
pt. 4. Market Structure and Pricing Practices. Ch. 9. Market Structure: Perfect Competition and Monopoly --
Appendix: Profit Maximization with Calculus. Ch. 10. Market Structure: Monopolistic Competition and Oligopoly --
Appendix: Oligopoly Theory with Calculus. Ch. 11. Pricing Practices --
Appendix: Third-Degree Price Discrimination with Calculus --
Integrating Case Study Four: The Art of Devising Air Fares --
pt. 5. Regulation, Risk Analysis, and Capital Budgeting. Ch. 12. Regulation and Antitrust: The Role of Government in the Economy. Ch. 13. Risk Analysis. Ch. 14. Long-Run Investment Decisions: Capital Budgeting --
Integrating Case Study Five: Regulation, Risk, Capital Budgeting, and the Price of International Telephone Calls --
Appendixes --
Appendix A: Compounding, Discounting, and Present Value --
Appendix B: Interest Factor Tables --
Appendix C: Statistical Tables --
Appendix D: Answers to Selected (Asterisked) Problems.

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