Meeting Customer Needs
Material type:
TextSeries: Institute of management foundation seriesPublication details: Oxford: Butterworth-Heinemann, 1994Description: xiv, 185 pagesISBN: 9780750606684; 0750606681 DDC classification: 658.812 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Lending Books
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Main Library Stacks | Reference | 658.812 SMI (Browse shelf(Opens below)) | Available | 004641 |
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| 658.812 FRE What Customers Like About You | 658.812 MAR Quality customer service : the art of treating customers as guests | 658.812 ROB Customer Relationship Management: How to Turn a Good Business into a Great one | 658.812 SMI Meeting Customer Needs | 658.82 BLY Marketing Communication | 658.82 CUM Sales Promotion: How to Create and Implement Campaigns that Really Work | 658.82 DEN Selling to Win: Tested Techniques for Closing the Sale |
Includes index
Who are your customers?; from customers to markets; informal research; what are your customers getting?; the price, the cost and the value; the manager as the supplier and the customer; dialogue with your customers; plans and the wheel of good fortune; conclusions and the way ahead.
Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.
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