Financial aspects of marketing
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Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Main Library Reference | Reference | 658.15 (Browse shelf(Opens below)) | Available | 004805 | ||
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Main Library Reference | Reference | 658.15 SCH (Browse shelf(Opens below)) | Available | 004810 |
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Includes index.
Introduction to the Finance and Marketing.- Interface.- PART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance Sheet.- The Cash Flow Statement and the Profit and Loss Account.- The Matching Concept: Stock Valuation and Depreciation.- Reconciliation of Financial Statements.- Introduction to Spreadsheets: Calculations and Charts Case Study.- PART 2: RATIO ANALYSIS Introduction to Ratio Analysis.- Analysis of Asset Utilisation, Profitability and Performance.- Returns to Investors Analysis of Profit Pathways Case Study.- PART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series Analysis.- Short-Term Forecasting.- Forecasting using Relationships between Variables Regression Linear Regression on the Spreadsheet.- Multiple Regression Case Study.- PART 4: COSTING AND BUDGETING Introduction to Costing Systems.- Budgeting Budgetary Control Case Study.- PART 5: DECISION-MAKING Introduction to Decision-Making.- Introduction to Break-Even Analysis.- Decision-Making under Risk Long-Term.- Decision-Making on the Spreadsheet and Sensitivity Analysis Case Study.
This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
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