Financial aspects of marketing

By: Schmidt, Ruth AContributor(s): Wright, HelenMaterial type: TextTextPublication details: Basingstoke, Hampshire : Macmillan Business, 1996Description: xviii, 299 p. : illustrationsISBN: 9780333637821 ; 0333637828Subject(s): Business enterprises -- Finance | Financial statements | Ratio analysis | MarketingDDC classification: 658.15
Contents:
Introduction to the Finance and Marketing.- Interface.- PART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance Sheet.- The Cash Flow Statement and the Profit and Loss Account.- The Matching Concept: Stock Valuation and Depreciation.- Reconciliation of Financial Statements.- Introduction to Spreadsheets: Calculations and Charts Case Study.- PART 2: RATIO ANALYSIS Introduction to Ratio Analysis.- Analysis of Asset Utilisation, Profitability and Performance.- Returns to Investors Analysis of Profit Pathways Case Study.- PART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series Analysis.- Short-Term Forecasting.- Forecasting using Relationships between Variables Regression Linear Regression on the Spreadsheet.- Multiple Regression Case Study.- PART 4: COSTING AND BUDGETING Introduction to Costing Systems.- Budgeting Budgetary Control Case Study.- PART 5: DECISION-MAKING Introduction to Decision-Making.- Introduction to Break-Even Analysis.- Decision-Making under Risk Long-Term.- Decision-Making on the Spreadsheet and Sensitivity Analysis Case Study.
Summary: This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.15 (Browse shelf(Opens below)) Available 004805
Reference Books Reference Books Main Library
Reference 		Reference 658.15 SCH (Browse shelf(Opens below)) Available 004810
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Includes index.

Introduction to the Finance and Marketing.- Interface.- PART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance Sheet.- The Cash Flow Statement and the Profit and Loss Account.- The Matching Concept: Stock Valuation and Depreciation.- Reconciliation of Financial Statements.- Introduction to Spreadsheets: Calculations and Charts Case Study.- PART 2: RATIO ANALYSIS Introduction to Ratio Analysis.- Analysis of Asset Utilisation, Profitability and Performance.- Returns to Investors Analysis of Profit Pathways Case Study.- PART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series Analysis.- Short-Term Forecasting.- Forecasting using Relationships between Variables Regression Linear Regression on the Spreadsheet.- Multiple Regression Case Study.- PART 4: COSTING AND BUDGETING Introduction to Costing Systems.- Budgeting Budgetary Control Case Study.- PART 5: DECISION-MAKING Introduction to Decision-Making.- Introduction to Break-Even Analysis.- Decision-Making under Risk Long-Term.- Decision-Making on the Spreadsheet and Sensitivity Analysis Case Study.

This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.

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