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Small business management : an entrepreneurial emphasis

By: Longenecker, Justin GContributor(s): Moore, Carlos W | Petty, J. WilliamMaterial type: Text

TextPublication details: Cincinnati : South-Western College Pub., c2000Edition: 11th EditionDescription: xxxi, 701 p. : color illustrationsISBN: 9780538890151; 0538890150Subject(s): Small businessDDC classification: 658.022 Online resources: Click here to access online | Click here to access online

Contents:

Entrepreneurial opportunities -- Entrepreneurship in the new millenium -- Family business opportunities -- Franchising opportunities -- Startup and buyout opportunities -- Competitive advantage in the marketplace -- Developing the new venture business plan --The role of the business plan -- Developing the marketing plan -- Selecting the management team and form of organization -- Selecting a location and planning the facilities -- Accounting statements and financial requirements -- Finding sources of financing -- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies -- Promotional strategy -- Distribution channels and global markets -- Managing small business operations -- Social and ethical issues -- Professional management in the growing firm -- Managing human resources -- Quality management and the operations process -- Managing computer-based technology -- Financial management in the entrepreneurial firm -- Evaluating financial performance -- Managing the firm's assets -- Risk and insurance -- Exit strategies and beyond.

Summary: [In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.022 LON (Browse shelf(Opens below))	Available		007623
Permanent Reference	Main Library Permanent Reference	Reference	658.022 LON (Browse shelf(Opens below))	Not for loan		006920

Total holds: 0

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Previous	658.003 INT International encyclopaedia of professional management	658.003 INT International encyclopaedia of professional management	658.003 INT International encyclopaedia of professional management	658.022 LON Small business management : an entrepreneurial emphasis	658.15 HIT Financial valuation : applications and models	658.15 SRI Case studies in public financial management.	658.1512 COY Cash flow control	Next

Includes Index.

Entrepreneurial opportunities --
Entrepreneurship in the new millenium --
Family business opportunities --
Franchising opportunities --
Startup and buyout opportunities --
Competitive advantage in the marketplace --
Developing the new venture business plan --The role of the business plan --
Developing the marketing plan --
Selecting the management team and form of organization --
Selecting a location and planning the facilities --
Accounting statements and financial requirements --
Finding sources of financing --
Small business marketing --
Customer loyalty and product strategy --
Pricing and credit strategies --
Promotional strategy --
Distribution channels and global markets --
Managing small business operations --
Social and ethical issues --
Professional management in the growing firm --
Managing human resources --
Quality management and the operations process --
Managing computer-based technology --
Financial management in the entrepreneurial firm --
Evaluating financial performance --
Managing the firm's assets --
Risk and insurance --
Exit strategies and beyond.

[In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today.

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