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Retail Management

By: Hasty, RonContributor(s): Reardon, JamesMaterial type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : The McGraw-Hill Companies, 1996Description: xxiv, 633 pages: illustrationsISBN: 9780070270312 ; 0070270317Subject(s): Retail trade -- ManagementDDC classification: 658.87

Contents:

Preface -- Ch. 1. An Overview of Retailing -- Ch. 2. Retail Strategy: Creating the Competitive Advantage -- Ch. 3. The Environment of Retailing and Decision-Making Issues -- Ch. 4. Understanding and Identifying the Customer -- Ch. 5. Customer Information from Research -- Ch. 6. Store Location and Site Evaluation -- Ch. 7. Store Design and Layout -- Ch. 8. Human Resource Management and Store Organization -- Ch. 9. Financial Analysis and Management -- Ch. 10. Planning Merchandise Needs and Merchandise Budgets -- Ch. 11. Assortment Planning, Buying, and Vendor Relations -- Ch. 12. Pricing Merchandise -- Ch. 13. Retail Advertising -- Ch. 14. Retail Selling, Sales Promotion, and Publicity -- Ch. 15. The Virtual Store and Retail Database Marketing -- Ch. 16. Globalization and Changing Retail Formats -- References -- Photo Credits -- Glossary -- Name Index -- Subject Index.

Summary: This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	658.87 HAS (Browse shelf(Opens below))	Available		007052

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Glossary and Index annexed

Preface --
Ch. 1. An Overview of Retailing --
Ch. 2. Retail Strategy: Creating the Competitive Advantage --
Ch. 3. The Environment of Retailing and Decision-Making Issues --
Ch. 4. Understanding and Identifying the Customer --
Ch. 5. Customer Information from Research --
Ch. 6. Store Location and Site Evaluation --
Ch. 7. Store Design and Layout --
Ch. 8. Human Resource Management and Store Organization --
Ch. 9. Financial Analysis and Management --
Ch. 10. Planning Merchandise Needs and Merchandise Budgets --
Ch. 11. Assortment Planning, Buying, and Vendor Relations --
Ch. 12. Pricing Merchandise --
Ch. 13. Retail Advertising --
Ch. 14. Retail Selling, Sales Promotion, and Publicity --
Ch. 15. The Virtual Store and Retail Database Marketing --
Ch. 16. Globalization and Changing Retail Formats --
References --
Photo Credits --
Glossary --
Name Index --
Subject Index.

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning

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