Corporate strategy : a resource-based approach

By: Collis, David JContributor(s): Montgomery, Cynthia AMaterial type: TextTextPublication details: Boston, Mass. : Irwin, McGraw-Hill, c1998Description: xvii, 220 p. : illustrationsISBN: 9780072895438 ; 0072895438 (pbk.); 9780071156769; 0071156763 Subject(s): Organizational effectiveness | Strategic planningDDC classification: 658.4012 Online resources: Click here to access online | Click here to access online Summary: Employs a framework for the analysis of corporate-level strategy. Based on the research in the resource-based view of the firm and organizational economics, this title develops an approach to the important issues surrounding the scope of the firm. It starts from the analysis of how resources contribute to the competitive advantage of a business.
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Employs a framework for the analysis of corporate-level strategy. Based on the research in the resource-based view of the firm and organizational economics, this title develops an approach to the important issues surrounding the scope of the firm. It starts from the analysis of how resources contribute to the competitive advantage of a business.

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