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Key concepts in marketing

By: Sutherland,JonathanContributor(s): Canewell, DianeMaterial type: Text

TextSeries: Palgrave key conceptsPublication details: Basingstoke [u.a.] : Palgrave/Macmillan, 2004Description: ix, 310 pages : graph. DarstISBN: 9781403915276; 140391527X Subject(s): Marketing -- DictionariesDDC classification: 658.8

Contents:

Contains over 600 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically.

Summary: Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8 SUT (Browse shelf(Opens below))	Available		009417

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Previous	658.8 SER Services marketing :	658.8 STE The ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof	658.8 SUL Retail marketing	658.8 SUT Key concepts in marketing	658.8 WES The Marketing plan : a practitioner's guide.	658.8 WHI The complete idiot's guide to marketing basics	658.8 WIL Profitable customers : how to identify, develop and retain them	Next

Includes index

Contains over 600 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically.

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

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