E-Business
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Main Library Reference | Reference | 658.84 BEY (Browse shelf(Opens below)) | Available | 009903 |
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658.84 BAA International marketing | 658.84 BAJ E-Commerce: The Cutting Edge of Business | 658.84 BAY E-commerce logistics and fulfillment : delivering the goods | 658.84 BEY E-Business | 658.84 BIC Cybermarketing : how to use the Internet to market your goods and services | 658.84 CAT International marketing / | 658.84 ELE E-Service : new directions in theory and practice |
Includes index & Glossary
The e-business domain. Part 1 Business and systems: systems; human activity systems; information systems; back-end information systems infrastructure; front-end information systems infrastructure. Part 2 The technical infrastructure for e-business: access devices and channels; electronic delivery of goods and services; the internet; the web; back-end ict infrastructure; front-end ICT infrastructure; data security. Part 3 Environment: the economic environment; the social environment; the political environment. Part 4 E-commerce: e-commerce B2C e-commerce; B2B e-commerce; C2C e-commerce; e-marketing; e-procurement. Part 5 The social infrastructure for e-business: e-business planning; e-business strategy; e-business management; e-business development; e-business evaluation.
"E-Business" provides a holistic overview of the phenomenon of e business and its role in transforming organizations. It takes a world wide perspective and discusses the impact of ICT (information and communication technology) within both the private and public sectors. A strong underpinning in systems thinking is used throughout to demonstrate the practical implications of this phenomenon for modern organizations. Each chapter integrates with a model of e-business presented at the start. Chapters are designed as learning units and include spider diagrams, examples, reflective questions, cases and activities.
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