Marketing in practice, 2007-2008
Material type: TextSeries: CIM coursebookPublication details: Oxford : Butterworth-Heinemann, ©2007Description: xi, 401 pages : illustrationsISBN: 9780750684330 ; 075068433XSubject(s): MarketingDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books | Main Library Reference | Reference | 658.8 CUR (Browse shelf(Opens below)) | Available | 011081 |
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658.8 CIV சேவை சந்தைப்படுத்தல்: ஓர் அறிமுகம் | 658.8 CON Contemporary strategic marketing / | 658.8 COO Practical marketing planning | 658.8 CUR Marketing in practice, 2007-2008 | 658.8 CZI Marketing management / | 658.8 DAV Modern marketing management | 658.8 DOO Strategic marketing decisions 2007-2008 |
Includes index
Overview of the marketing system; The context of marketing; The integrated marketing mix:product; The marketing mix:price, promotion, and place; The integrated marketing mix; Budgets and schedules. The management of marketing information; Skills for the marketer.
Intended for Marketing Environment module, this book contains past examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.
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