International Marketing

By:

Cateora, Philip R

Contributor(s):

Material type: Text

TextPublication details: New Delhi: Tata McGraw-Hill, 2008.Edition: 13th edDescription: xxxi, 888 pagesISBN:

9780070666993
0070666997

Subject(s):

DDC classification:

658.848 CAT

Summary: Offering a perspective of international markets that encompasses history, geography, language, and religion as well as economics, this edition helps students to see the cultural and environmental uniqueness of any nation or region. It reflects the various events and innovations to affect global business within contemporary years.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.848 CAT (Browse shelf(Opens below))	Available		011745

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Includes index

Offering a perspective of international markets that encompasses history, geography, language, and religion as well as economics, this edition helps students to see the cultural and environmental uniqueness of any nation or region. It reflects the various events and innovations to affect global business within contemporary years.

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