The marketing plan : how to prepare and implement it
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Main Library Stacks | Reference | 658.802 LUT (Browse shelf(Opens below)) | Available | 012140 |
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Includes index
The Role of Marketing within a Business --
Decisions to Be Made before Developing Your Marketing Plan --
Developing Your Brand Personality --
Developing Your Marketing Plan --
Feedback--Using Controls and Market Research to Complete the Loop.
This guide provides the fundamentals of preparing and developing a practical marketing plan that covers five critical areas; the product/service plan, marketing communications, research, customer service and sales management
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