Strategic Management

By: Robert A. BurgelmanContributor(s): Christensen, Clayton M | Wheelwright, Steven CMaterial type: TextTextPublication details: New Delhi: Tata McGraw-Hill, 2009Edition: 4th edDescription: xvi, 1208 pages : illustrationsISBN: 9780071232302 ; 0071232303 ; 9780072536959; 0072536950 ; 9780070683419; 0070683417DDC classification: 658.514
Contents:
Integrating technology and strategy : a general management perspective -- Design and implementation of technology strategy : an evolutionary perspective -- Enactment of technology strategy -- developing a firm's innovative capabilities -- Enactment of technology strategy -- creating and implementing a development strategy -- Conclusion : innovation challenges in established firms.
Summary: The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.514 BUR (Browse shelf(Opens below)) Available 012588
Total holds: 0

Includes index

Integrating technology and strategy : a general management perspective --
Design and implementation of technology strategy : an evolutionary perspective --
Enactment of technology strategy --
developing a firm's innovative capabilities --
Enactment of technology strategy --
creating and implementing a development strategy --
Conclusion : innovation challenges in established firms.


The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant

There are no comments on this title.

to post a comment.

© University of Vavuniya

---