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The discipline of market leaders : choose your customers, narrow your focus, dominate your market

By: Treacy, MichaelContributor(s): Wiersema, Frederik DMaterial type: Text

TextPublication details: Reading, Mass. : Addison-Wesley Pub. Co., ©1995Description: xvi, 208 pISBN: 0201407191 ; 9780201407198 ; 0201406489 ; 9780201406481Subject(s): Competition | Market segmentation | Quality of products | Customer servicesDDC classification: 658.8

Contents:

Introduction * How to Fail in Business Without Even Trying * The New Rules of Competition * The Winners Choice * The Discipline of Operational Excellence * One Companys ExperienceAT&Ts Universal Card * The Discipline of Product Leaders * One Companys ExperienceIntel Corporation * The Discipline of Customer Intimacy * One Companys ExperienceAirborne Express * Setting Your Value Discipline Agenda * Creating the Cult of the Customer * Sustaining the Lead * Epilogue.

Summary: New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	658.8 TRE (Browse shelf(Opens below))	Available		012772

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Previous	658.8 STE Entrepreneur magazine's ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof.	658.8 SYL Preliminary Certificate in Marketing	658.8 SYL Preliminary Certificate in Marketing	658.8 TRE The discipline of market leaders : choose your customers, narrow your focus, dominate your market	658.8 WIL The fundamentals and practice of marketing	658.8 YES Integrated marketing communications 1999-2000.	658.802 FIF Strategic Marketing Management 1999-2000: Planning and Control, Analysis and Decision	Next

Includes index.

New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

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