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Business research : a practical guide for undergraduate & postgraduate students

By: Collis, JillContributor(s): Hussey, RogerMaterial type: Text

TextPublication details: Hampshire, [UK] ; New York, NY : Palgrave Macmillan, 2009Edition: 3rd edDescription: xv, 358 p. : illISBN: 9780230327726 (pbk.); 1403992479 (pbk.)Subject(s): BusinessDDC classification: 001.4

Contents:

Understanding research -- Making academic decisions -- Dealing with practical issues -- Identifying your research paradigm -- Choosing a methodology -- Searching and reviewing your literature -- Writing your research proposal -- Collecting qualitative data -- Analysing qualitative data -- Collecting data for statistical analysis -- Analysing data using descriptive statistics -- Analysing data using inferential statistics -- Writing up the research -- Troubleshooting.

Summary: This is a practical guide for students at all levels who under- take a project in business, management or related areas. It explains the different aspects and stages of conducting business research simply and clearly, and in a logical sequence.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	001.4 COL (Browse shelf(Opens below))	Available		013024

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Includes Glossary & Index

Understanding research --
Making academic decisions --
Dealing with practical issues --
Identifying your research paradigm --
Choosing a methodology --
Searching and reviewing your literature --
Writing your research proposal --
Collecting qualitative data --
Analysing qualitative data --
Collecting data for statistical analysis --
Analysing data using descriptive statistics --
Analysing data using inferential statistics --
Writing up the research --
Troubleshooting.

This is a practical guide for students at all levels who under- take a project in business, management or related areas. It explains the different aspects and stages of conducting business research simply and clearly, and in a logical sequence.

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