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Integrated advertising, promotion, and marketing communications /

By: Clow, Kenneth EContributor(s): Baack, DonaldMaterial type: Text

TextPublication details: New Delhi. : Dorling Kindersley, c2010Edition: 4th edDescription: 478 pISBN: 9788131763292Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	659.1 (Browse shelf(Opens below))	Available		013808

Total holds: 0

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Previous	658.872 SEG The essential online solution : the 5-step formula for small business success	658.872 STR E-marketing /	659 CAP Tested advertising methods	659.1 Integrated advertising, promotion, and marketing communications /	659.1 ARE Contemporary advertising.	659.1 BAR The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns	659.1 CLO Integrated advertising, promotion, and marketing communications.	Next

Includes Index

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