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Event marketing : how to successfully promote events, festivals, conventions, and expositions C. A. Preston.

By: Preston, ChrisMaterial type: Text

TextSeries: Wiley event management seriesPublication details: New Delhi : John Wiley & Sons, c2012Edition: 2nd edDescription: xix, 300 p. : illISBN: 9788126557622Subject(s): Special events | Marketing | Business and ManagementDDC classification: 658.456

Contents:

What is an event and what is event marketing? -- The evolution of event marketing -- The theory and practice of event marketing -- Sponsorship and cause-related event marketing -- E-event marketing -- Entertainment and festival event marketing -- Corporate event marketing -- Association, convention, and exhibition event marketing -- Social event marketing -- Future forces and trends in event marketing -- Event marketing case studies.

Summary: The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event-from small conferences and expositions to giant fairs and festivals.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	658.456 PRE (Browse shelf(Opens below))	Available		016164

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Previous	658.452 RUN PowerPhrases! : the perfect words to say it right and get the results you want	658.453 INS Audit Business Processes & Digitalization	658.456 KEE The management guide to running meetings	658.456 PRE Event marketing : how to successfully promote events, festivals, conventions, and expositions	658.5 CER Operations & Information Systems Management - Level II (Operational Level)	658.5 CHA Operations Management for Competitive Advantage	658.5 CHA Production and operations management :	Next

Includes index

What is an event and what is event marketing? --
The evolution of event marketing --
The theory and practice of event marketing --
Sponsorship and cause-related event marketing --
E-event marketing --
Entertainment and festival event marketing --
Corporate event marketing --
Association, convention, and exhibition event marketing --
Social event marketing --
Future forces and trends in event marketing --
Event marketing case studies.

The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event-from small conferences and expositions to giant fairs and festivals.

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