International marketing : analysis and strategy

By: Onkvisit, SakContributor(s): Shaw, John JMaterial type: TextTextPublication details: New Delhi: Prentice-Hall of India, 1997Edition: 3rd editionDescription: xviii, 750 pages : illustrationsISBN: 9788120312388 ; 8120312384; 9780132724517; 0132724510 Subject(s): Export marketingDDC classification: 658.848
Contents:
I. OVERVIEW OF WORLD BUSINESS. 1. Nature of International Marketing: Challenges and Opportunities. 2. Trade Theories and Economic Development. 3. Trade Distortions and Marketing Barriers. II. WORLD MARKET ENVIRONMENT. 4. Political Environment. 5. Legal Environment. 6. Culture. 7. Consumer Behavior in the International Context: Psychological and Social Dimensions. III. PLANNING FOR INTERNATIONAL MARKETING. 8. Marketing Research and Information System. 9. Market Analysis and Foreign Market Entry Strategies. IV. INTERNATIONAL MARKETING DECISIONS. 10. Product Strategies: Basic Decisions and Product Planning. 11. Product Strategies: Branding and Packaging Decisions. 12. Distribution Strategies: Channels of Distribution. 13. Distribution Strategies: Physical Distribution and Documentation. 14. Promotion Strategies: Personal Selling, Publicity, and Sales Promotion. 15. Promotion Strategies: Advertising. 16. Pricing Strategies: Basic Decisions. 17. Pricing Strategies: Terms of Sale and Payment. V. SPECIAL TOPICS: FINANCIAL ENVIRONMENT AND DECISIONS. 18. Sources of Financing and International Money Markets. 19. Currencies and Foreign Exchange. Subject Index. Name Index. Company and Trademark Index. Country Index.
Summary: A comprehensive text with chapters on marketing barriers, financing foreign exchange, consumer behaviour, branding and packaging and physical distribution.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.848 ONK (Browse shelf(Opens below)) Available 009706
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Includes index

I. OVERVIEW OF WORLD BUSINESS. 1. Nature of International Marketing: Challenges and Opportunities. 2. Trade Theories and Economic Development. 3. Trade Distortions and Marketing Barriers. II. WORLD MARKET ENVIRONMENT. 4. Political Environment. 5. Legal Environment. 6. Culture. 7. Consumer Behavior in the International Context: Psychological and Social Dimensions. III. PLANNING FOR INTERNATIONAL MARKETING. 8. Marketing Research and Information System. 9. Market Analysis and Foreign Market Entry Strategies. IV. INTERNATIONAL MARKETING DECISIONS. 10. Product Strategies: Basic Decisions and Product Planning. 11. Product Strategies: Branding and Packaging Decisions. 12. Distribution Strategies: Channels of Distribution. 13. Distribution Strategies: Physical Distribution and Documentation. 14. Promotion Strategies: Personal Selling, Publicity, and Sales Promotion. 15. Promotion Strategies: Advertising. 16. Pricing Strategies: Basic Decisions. 17. Pricing Strategies: Terms of Sale and Payment. V. SPECIAL TOPICS: FINANCIAL ENVIRONMENT AND DECISIONS. 18. Sources of Financing and International Money Markets. 19. Currencies and Foreign Exchange. Subject Index. Name Index. Company and Trademark Index. Country Index.


A comprehensive text with chapters on marketing barriers, financing foreign exchange, consumer behaviour, branding and packaging and physical distribution.

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