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Successful Marketing Communications: A Practical Guide to Planning and Implementation

by Ace, Cathy.

Material type: Text Text Publication details: Boston : Butterworth-Heinemann, 2001Availability: Items available for loan: 1 Call number: 658.8 ACE.

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Essential guide to marketing planning

by Wood, Marian Burk.

Material type: Text Text Publication details: Harlow : Financial Times Prentice Hall, 2007Availability: Items available for loan: 1 Call number: 658.8 WOO.

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