Strategic management : strategy formulation and implementation
Material type: TextSeries: Irwin series in management and the behavioral sciencesPublication details: AITB, New Delhi: 1988Edition: 3rd edDescription: xxiv, 988 pages : illustrationsISBN: 8185386315Subject(s): Strategic planningDDC classification: 658.4012Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Lending Books | Main Library Stacks | Reference | 658.4012 PEA (Browse shelf(Opens below)) | Available | 005762 | ||
Reference Books | Main Library Reference | Reference | 658.4012 PEA (Browse shelf(Opens below)) | Available | 001661 |
Includes index
Part 1: Overview of strategic management. 1. The nature and value of strategic management --
2. The strategic management process. Part 2: Strategy formulation. 3. Defining the company mission --
4. Assessing the external environment --
5. Industry analysis --
6. Evaluating the multinational environment --
7. Environmental forecasting --
8. The company profile: internal analysis of the firm --
9. Formulating long-term objectives and grand strategies --
10. Strategic analysis and choice. Part 3: Strategy implemenation. 11. Operationalizing the strategy: annual objectives, functional strategies, and business policies --
12. Institutionalizing the strategy: structure, leadership and culture --
13. Strategic control: guiding and evaluating the strategy. Part 4: Cases.
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