The discipline of market leaders : choose your customers, narrow your focus, dominate your market

By: Treacy, MichaelContributor(s): Wiersema, Frederik DMaterial type: TextTextPublication details: Reading, Mass. : Addison-Wesley Pub. Co., ©1995Description: xvi, 208 pISBN: 0201407191 ; 9780201407198 ; 0201406489 ; 9780201406481Subject(s): Competition | Market segmentation | Quality of products | Customer servicesDDC classification: 658.8
Contents:
Introduction * How to Fail in Business Without Even Trying * The New Rules of Competition * The Winners Choice * The Discipline of Operational Excellence * One Companys ExperienceAT&Ts Universal Card * The Discipline of Product Leaders * One Companys ExperienceIntel Corporation * The Discipline of Customer Intimacy * One Companys ExperienceAirborne Express * Setting Your Value Discipline Agenda * Creating the Cult of the Customer * Sustaining the Lead * Epilogue.
Summary: New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.8 TRE (Browse shelf(Opens below)) Available 012772
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Includes index.

Introduction * How to Fail in Business Without Even Trying * The New Rules of Competition * The Winners Choice * The Discipline of Operational Excellence * One Companys ExperienceAT&Ts Universal Card * The Discipline of Product Leaders * One Companys ExperienceIntel Corporation * The Discipline of Customer Intimacy * One Companys ExperienceAirborne Express * Setting Your Value Discipline Agenda * Creating the Cult of the Customer * Sustaining the Lead * Epilogue.

New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

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