The Essence of Services Marketing.
Material type: TextPublication details: New Delhi: Prentice-Hall of India, 1993Description: x, 253 p.: illustrationISBN: 9788120309142; 8120309146; 9780132848527; 013284852XSubject(s): Service industries -- Marketing | Marketing | Business ManagementDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference Books | Main Library Reference | Reference | 658.8 PAY (Browse shelf(Opens below)) | Available | 009700 |
Including Index.
The nature of services marketing.--
Services marketing and relationship marketing.--
Developing an effective service mission.--
Services market segmentation.--
Positioning and differentiation of services.--
The services marketing mix.--
Marketing plans for services.--
The customer-focused service organization.--
Further reading.--
Index.
Relationship marketing Mission statement Market segmentation.
There are no comments on this title.