Marketing challenges : cases & exercises

By:

Lovelock, Christopher H

Contributor(s):

Charles B.Weinberg

Material type: Text

9780071125130
0071125132

Subject(s):

Marketing -- Case studies

DDC classification:

658.8 LOV

Contents:

Part 1: The nature of marketing -- 1. The Chevrolet corvette / Frank Conley, Nancy Trap, and Paul W. Farris -- 2. McDonald's: the greening of the golden arches / Sandra Vandermerwe and Marika Taishoff -- 3. Hurricane Island outward bound school / Bruce H. Clark and Thomas V. Bonoma -- 4. Winkleman manufacturing company / Jim Dooley and William L. Weis -- 5. Evergreen paper company / David Carter-Whitney, Richard W. Pollay, and Charles B. Weinberg -- Part 2: Market selection -- 6. Tendercare disposable diapers / James E. Nelson -- 7. Health systems inc. / Penny Pittman Merliss and Christopher H. Lovelock -- 8. Curtis automotive hoist / Gordon H.G. McDougall -- 9. Asian food importers of America / Katherine Gallagher and Charles B. Weinberg -- Part 3: Product policy -- 10. Cochlear bionic ear / Sandra Vandermerwe and Marika Taishoff -- 11. B.C. Packers / Craig R. Pollack and Charles B. Weinberg -- 12. The Parker house / Robert J. Kopp, Penny Pittman Merliss, and Christopher H. Lovelock -- 13. Singapore airlines / Sandra Vandermerwe and Christopher H. Lovelock -- 14. Loblaws / Gordon H.G. McDougall and Douglas Snetsinger -- Part 4: Distribution channels and delivery systems -- 15. Granville Island brewing company / Shirley F. Taylor and John D. Claxton -- Jordan A/S / David H. Hover, Per V. Jenster, and Kamran Kashani -- 17. Sullivan's auto world / Christopher H. Lovelock -- 18. Baybank systems, inc. / Christopher H. Lovelock -- 19. Thompson respiration products, inc. / James E. Nelson and William R. Woolridge -- Part 5: Advertising and promotions -- 20. Vancouver public aquarium / Grant N. Poeter and Charles B. Weinberg -- 21. Montecito state college / Christopher H. Lovelock -- 22. Castle coffee company, I / William F. Massay, David B. Montgomery, and Charles B. Weinberg -- Colgate Palmolive: Cleopatra / Sandra Vandermerwe and J. Carter Powis -- 24. E.I. DuPont de Nemours & Co., Inc. / Jonathan Guiliano and Cornelius A. deKluyver -- Part 6: Personal selling and account management -- 25. Mediquip S.A. / Kamran Kashani -- BT: Telephone account management / Martin Bless and Christopher H. Lovelock -- 27. First National bank / Christopher H. Lovelock -- 28. Crestlight paper company / Kenneth Simmonds -- Part 7: Pricing -- 29. Cascade foods / Charles B. Weinberg -- 30. Southwest airlines / Christopher H. Lovelock -- 31. Columbia plastics division of Fraser industries, inc. / Charles B. Weinberg -- 32. Jacobs Suchard: Nabob summit / John R. Oldland -- Part 8: Marketing research -- 33. Lausanne tourist office and convention bureau / Christopher H. Lovelock, Kimberly A. Bechler, and Dominique Turpin -- 34. Mactec control AB / James E. Nelson -- 35. Hinesbury Mills, I / Christopher H. Lovelock and Gerald J. Eskin -- 36. Ethical dilemmas in marketing research / Charles B. Weinberg -- Part 9: Strategic market planning -- 37. Air BP: Aviation service centers / Christopher H. Lovelock -- 38. O & E farm supply / Thomas F. Funk, E. Gimpel, and O. Guindo -- 39. Water conservation in Palo Alto / Peter T. Hutchison, Don E. Parkinson, and Charles B. Weinberg -- 40. Kirin Brewery Co., LTD.: The dry beer war / Dominique Turpin, Christopher H. Lovelock and Joyce Miller -- 41. Norton company / Francis Aguilar -- Part 10: Organizing and implementing the marketing effort -- 42. Dunfey hotels corporation / Robert J. Kopp and Christopher H. Lovelock -- 43. Knowles products: brand management system / Charles B. Weinberg -- 44. Federal express quality improvement program / Christopher H. Lovelock -- 45. Alias research inc. / Douglas Snetsinger and Susan Spencer -- 46. The lively arts at Hanson, I / Kenneth Shachmut and Charles B. Weinberg.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8 LOV (Browse shelf(Opens below))	Available		006491

Total holds: 0

Part 1: The nature of marketing --
1. The Chevrolet corvette / Frank Conley, Nancy Trap, and Paul W. Farris --
2. McDonald's: the greening of the golden arches / Sandra Vandermerwe and Marika Taishoff --
3. Hurricane Island outward bound school / Bruce H. Clark and Thomas V. Bonoma --
4. Winkleman manufacturing company / Jim Dooley and William L. Weis --
5. Evergreen paper company / David Carter-Whitney, Richard W. Pollay, and Charles B. Weinberg --
Part 2: Market selection --
6. Tendercare disposable diapers / James E. Nelson --
7. Health systems inc. / Penny Pittman Merliss and Christopher H. Lovelock --
8. Curtis automotive hoist / Gordon H.G. McDougall --
9. Asian food importers of America / Katherine Gallagher and Charles B. Weinberg --
Part 3: Product policy --
10. Cochlear bionic ear / Sandra Vandermerwe and Marika Taishoff --
11. B.C. Packers / Craig R. Pollack and Charles B. Weinberg --
12. The Parker house / Robert J. Kopp, Penny Pittman Merliss, and Christopher H. Lovelock --
13. Singapore airlines / Sandra Vandermerwe and Christopher H. Lovelock --
14. Loblaws / Gordon H.G. McDougall and Douglas Snetsinger --
Part 4: Distribution channels and delivery systems --
15. Granville Island brewing company / Shirley F. Taylor and John D. Claxton --
Jordan A/S / David H. Hover, Per V. Jenster, and Kamran Kashani --
17. Sullivan's auto world / Christopher H. Lovelock --
18. Baybank systems, inc. / Christopher H. Lovelock --
19. Thompson respiration products, inc. / James E. Nelson and William R. Woolridge --
Part 5: Advertising and promotions --
20. Vancouver public aquarium / Grant N. Poeter and Charles B. Weinberg --
21. Montecito state college / Christopher H. Lovelock --
22. Castle coffee company, I / William F. Massay, David B. Montgomery, and Charles B. Weinberg --
Colgate Palmolive: Cleopatra / Sandra Vandermerwe and J. Carter Powis --
24. E.I. DuPont de Nemours & Co., Inc. / Jonathan Guiliano and Cornelius A. deKluyver --
Part 6: Personal selling and account management --
25. Mediquip S.A. / Kamran Kashani --
BT: Telephone account management / Martin Bless and Christopher H. Lovelock --
27. First National bank / Christopher H. Lovelock --
28. Crestlight paper company / Kenneth Simmonds --
Part 7: Pricing --
29. Cascade foods / Charles B. Weinberg --
30. Southwest airlines / Christopher H. Lovelock --
31. Columbia plastics division of Fraser industries, inc. / Charles B. Weinberg --
32. Jacobs Suchard: Nabob summit / John R. Oldland --
Part 8: Marketing research --
33. Lausanne tourist office and convention bureau / Christopher H. Lovelock, Kimberly A. Bechler, and Dominique Turpin --
34. Mactec control AB / James E. Nelson --
35. Hinesbury Mills, I / Christopher H. Lovelock and Gerald J. Eskin --
36. Ethical dilemmas in marketing research / Charles B. Weinberg --
Part 9: Strategic market planning --
37. Air BP: Aviation service centers / Christopher H. Lovelock --
38. O & E farm supply / Thomas F. Funk, E. Gimpel, and O. Guindo --
39. Water conservation in Palo Alto / Peter T. Hutchison, Don E. Parkinson, and Charles B. Weinberg --
40. Kirin Brewery Co., LTD.: The dry beer war / Dominique Turpin, Christopher H. Lovelock and Joyce Miller --
41. Norton company / Francis Aguilar --
Part 10: Organizing and implementing the marketing effort --
42. Dunfey hotels corporation / Robert J. Kopp and Christopher H. Lovelock --
43. Knowles products: brand management system / Charles B. Weinberg --
44. Federal express quality improvement program / Christopher H. Lovelock --
45. Alias research inc. / Douglas Snetsinger and Susan Spencer --
46. The lively arts at Hanson, I / Kenneth Shachmut and Charles B. Weinberg.

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