Entrepreneurial management

By:

Calvin, Robert J

Material type: Text

TextPublication details: New York : McGraw-Hill, [2002], 2004.Description: vii, 295 pISBN:

9780070586161
0070586160

Subject(s):

DDC classification:

658.421 CAL

Contents:

Introduction: The Proven Formula for Success -- pt. 1. Finance and Control -- Ch. 1. Writing a Business Plan or a Strategic Plan -- Ch. 2. Proper Financing -- Ch. 3. Financial Controls -- pt. 2. Marketing and Sales -- Ch. 4. Differentiation, Target Marketing, and Target Customers -- Ch. 5. Cost-Efficient, Effective Sales Organization and Marketing Approach -- Ch. 6. Inexpensively Creating a Demand for Products and Services -- Ch. 7. Proper Pricing -- pt. 3. Business Development -- Ch. 8. Buying an Existing Business -- Ch. 9. Developing and Introducing New Products and Services.

Summary: "Entrepreneurial Management walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business: Robert Calvin combines his decades of experience and real-world knowledge with analyses of today's newest business models to create a proven formula for success. From spotting the right opportunity and getting the right financing to differentiating your product or service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships, a wide range of essential topics and concerns are covered."--Jacket.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.421 CAL (Browse shelf(Opens below))	Available		011877

Total holds: 0

Including Index

Introduction: The Proven Formula for Success --
pt. 1. Finance and Control --
Ch. 1. Writing a Business Plan or a Strategic Plan --
Ch. 2. Proper Financing --
Ch. 3. Financial Controls --
pt. 2. Marketing and Sales --
Ch. 4. Differentiation, Target Marketing, and Target Customers --
Ch. 5. Cost-Efficient, Effective Sales Organization and Marketing Approach --
Ch. 6. Inexpensively Creating a Demand for Products and Services --
Ch. 7. Proper Pricing --
pt. 3. Business Development --
Ch. 8. Buying an Existing Business --
Ch. 9. Developing and Introducing New Products and Services.

"Entrepreneurial Management walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business: Robert Calvin combines his decades of experience and real-world knowledge with analyses of today's newest business models to create a proven formula for success. From spotting the right opportunity and getting the right financing to differentiating your product or service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships, a wide range of essential topics and concerns are covered."--Jacket.

There are no comments on this title.

to post a comment.