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Marketing : an introductory text by Christopher, Martin | McDonald, Malcolm. Material type:  Text Publication details: Houndmills, England : Macmillan Business, 1995Availability: Items available for loan: 1 Call number: 658.8 CHR.
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Key marketing concepts by Meldrum, Mike | McDonald, Malcolm. Material type: Text Publication details: Hampshire : Macmillan Press, 1995Availability: Items available for loan: 1 Call number: 658.8 MEL.
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Marketing plans : how to prepare them, how to use them by McDonald, Malcolm. Edition: 4th Edition,Material type: Text Publication details: New Delhi: Oxford ; Boston : Viva Books, Butterworth-Heinemann, c1999, 2000Availability: Items available for loan: 1 Call number: 658.8 MAC.
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Pocket guide to the marketing plan by McDonald, Malcolm H.B | Morris, Peter. Material type: Text Publication details: Oxford: Butterworth-Heinemann, 1995Availability: Items available for loan: 1 Call number: 658.8 MAC.
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