The content analysis guidebook /
Material type: TextPublication details: London : SAGE, [2017]Edition: Second editionDescription: xvii, 438 pages : illustrationsISBN: 9781412979474 (pbk. : alk. paper)Subject(s): Sociology | Content analysis (Communication)DDC classification: 301.01Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference Books | Main Library Reference | Reference | 301.01 NEU (Browse shelf(Opens below)) | Available | 015489 |
Earlier edition: 2002.
Defining content analysis --
An integrative approach to content analysis --
Message units and sampling --
Variables and predictions --
Measurement and validity --
Reliability --
Content analysis in the interactive media age --
Results and reporting --
Contexts.
"Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis."
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