Managerial economics and business strategy /

By:

Baye, Michael R

Contributor(s):

Prince, Jeff

Material type: Text

TextSeries: McGraw-Hill series in economicsPublication details: New York, NY : McGraw-Hill Education, [2017]Edition: Ninth editionDescription: xxvii, 548 pages : illustrations (some color)ISBN:

9781259251382
1259251381

Subject(s):

DDC classification:

331.714 BAY

Contents:

The fundamentals of managerial economics -- Market forces : demand and supply -- Quantitative demand analysis -- The theory of individual behavior -- The production process and costs -- The organization of the firm -- The nature of industry -- Managing in competitive, monopolistic, and monopolistically competitive markets -- Basic oligopoly models -- Game theory : inside oligopoly -- Pricing strategies for firms with market power -- The economics of information -- Advanced topics in business strategy -- A manager's guide to government in the marketplace -- Case study.

Summary: By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition, this book focuses on real-world examples and modern topics.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	331.714 BAY (Browse shelf(Opens below))	Available		015952

Total holds: 0

Includes index

The fundamentals of managerial economics --
Market forces : demand and supply --
Quantitative demand analysis --
The theory of individual behavior --
The production process and costs --
The organization of the firm --
The nature of industry --
Managing in competitive, monopolistic, and monopolistically competitive markets --
Basic oligopoly models --
Game theory : inside oligopoly --
Pricing strategies for firms with market power --
The economics of information --
Advanced topics in business strategy --
A manager's guide to government in the marketplace --
Case study.

By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition, this book focuses on real-world examples and modern topics.

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