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1.
Leading Through Relationship Marketing: How Winning Organisations Leverage Stakeholder Relationship to Improve Business Performance by
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill, 2003
Availability: Items available for loan: Main Library (1)Call number: 658.812 BAT.

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2.
CRM : by
Material type: Text Text
Publication details: New York, NY : Routledge, 2013
Availability: Items available for loan: Main Library (1)Call number: 658.802 BAR.

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3.
Handbook on research in relationship marketing / by
Material type: Text Text
Publication details: Cheltenham : Elgar, c2015
Availability: Items available for loan: Main Library (1)Call number: 658.812 HAN.

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4.
Customer relationship management by Series: ExpressExec., Marketing
Material type: Text Text
Publication details: Oxford, England : Capstone Pub., 2002
Availability: Items available for loan: Main Library (1)Call number: 658.812 CUN.

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