Electronic commerce /

By: Schneider, Gary PMaterial type: TextTextPublication details: Australia : Cengage Learning, [2015]Edition: Eleventh EditionDescription: xxii, 602 pages : illustrationsISBN: 9781285425436 ; 128542543XSubject(s): Electronic commerce | Electronic data interchange | Business enterprises | Internet marketing | Electronic commerceDDC classification: 658.054678 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
pt. 1. Introduction. Introduction to electronic commerce -- Technology infrastructure: the internet and the World Wide Web -- pt. 2. Business strategies for electronic commerce. Selling on the web -- Marketing on the web -- Business-to-business activities: improving efficiency and reducing costs -- Social networking, mobile commerce, and online auctions -- The environment of electronic commerce: legal, ethical, and tax issues -- pt. 3. Technologies for electronic commerce. Web server hardware and software -- Electronic commerce software -- Electronic commerce security -- Payment systems for electronic commerce -- pt. 4. Integration. Managing electronic commerce implementations.
Summary: Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.054678 SCH (Browse shelf(Opens below)) Available 015428
Total holds: 0

Revised edition of the author's Electronic commerce, c2013.

pt. 1. Introduction. Introduction to electronic commerce --
Technology infrastructure: the internet and the World Wide Web --
pt. 2. Business strategies for electronic commerce. Selling on the web --
Marketing on the web --
Business-to-business activities: improving efficiency and reducing costs --
Social networking, mobile commerce, and online auctions --
The environment of electronic commerce: legal, ethical, and tax issues --
pt. 3. Technologies for electronic commerce. Web server hardware and software --
Electronic commerce software --
Electronic commerce security --
Payment systems for electronic commerce --
pt. 4. Integration. Managing electronic commerce implementations.

Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry

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