Electronic commerce /
Material type: TextPublication details: Australia : Cengage Learning, [2015]Edition: Eleventh EditionDescription: xxii, 602 pages : illustrationsISBN: 9781285425436 ; 128542543XSubject(s): Electronic commerce | Electronic data interchange | Business enterprises | Internet marketing | Electronic commerceDDC classification: 658.054678 Online resources: Click here to access online | Click here to access online | Click here to access onlineItem type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books | Main Library Reference | Reference | 658.054678 SCH (Browse shelf(Opens below)) | Available | 015428 |
Revised edition of the author's Electronic commerce, c2013.
pt. 1. Introduction. Introduction to electronic commerce --
Technology infrastructure: the internet and the World Wide Web --
pt. 2. Business strategies for electronic commerce. Selling on the web --
Marketing on the web --
Business-to-business activities: improving efficiency and reducing costs --
Social networking, mobile commerce, and online auctions --
The environment of electronic commerce: legal, ethical, and tax issues --
pt. 3. Technologies for electronic commerce. Web server hardware and software --
Electronic commerce software --
Electronic commerce security --
Payment systems for electronic commerce --
pt. 4. Integration. Managing electronic commerce implementations.
Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry
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