Understanding digital marketing : marketing strategies for engaging the digital generation

By: Ryan, DamianContributor(s): Jones, CalvinMaterial type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2009Description: xii, 276 pages : illustrationsISBN: 9780749453893 ; 0749453893Subject(s): Internet marketingDDC classification: 658.872
Contents:
Going digital--the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Digital media creative -- A lot to look forward to.
Summary: "The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies."--Jacket.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.872 RYA (Browse shelf(Opens below)) Available 012662
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Includes index and Glossary

Going digital--the evolution of marketing --
Strategic thinking --
Your window to the digital world --
The search for success --
Website intelligence and return on investment --
E-mail marketing --
Social media and online consumer engagement --
Online PR and reputation management --
Affiliate marketing and strategic partnerships --
Digital media creative --
A lot to look forward to.


"The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies."--Jacket.

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