Managerial economics and business strategy /

By: Baye, Michael RContributor(s): Prince, JeffMaterial type: TextTextSeries: McGraw-Hill series in economicsPublication details: New York, NY : McGraw-Hill Education, [2017]Edition: Ninth editionDescription: xxvii, 548 pages : illustrations (some color)ISBN: 9781259251382; 1259251381Subject(s): Managerial economics | Strategic planningDDC classification: 331.714
Contents:
The fundamentals of managerial economics -- Market forces : demand and supply -- Quantitative demand analysis -- The theory of individual behavior -- The production process and costs -- The organization of the firm -- The nature of industry -- Managing in competitive, monopolistic, and monopolistically competitive markets -- Basic oligopoly models -- Game theory : inside oligopoly -- Pricing strategies for firms with market power -- The economics of information -- Advanced topics in business strategy -- A manager's guide to government in the marketplace -- Case study.
Summary: By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition, this book focuses on real-world examples and modern topics.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 331.714 BAY (Browse shelf(Opens below)) Available 015952
Total holds: 0

Includes index

The fundamentals of managerial economics --
Market forces : demand and supply --
Quantitative demand analysis --
The theory of individual behavior --
The production process and costs --
The organization of the firm --
The nature of industry --
Managing in competitive, monopolistic, and monopolistically competitive markets --
Basic oligopoly models --
Game theory : inside oligopoly --
Pricing strategies for firms with market power --
The economics of information --
Advanced topics in business strategy --
A manager's guide to government in the marketplace --
Case study.

By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition, this book focuses on real-world examples and modern topics.

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