Microeconomics and behavior /

By: Frank, Robert HMaterial type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2008Edition: 7th edDescription: xxviii, 610 p. : ill. (some col.)ISBN: 9780071263498; 9780073375731 (alk. paper); 007337573X (alk. paper)Subject(s): Microeconomics | Economic man | Self-interest | Consumer behaviorDDC classification: 338.5 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Part 1: Introduction -- Thinking Like an Economist -- Supply and Demand -- Part 2: The Theory of Consumer Behavior -- Rational Consumer Choice -- Individual and Market Demand -- Applications of Rational Choice and Demand Theories -- The Economics of Information and Choice Under Uncertainty -- Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior -- Cognitive Limitations and Consumer Behavior -- Part 3: The Theory of the Firm and Market Structure -- Production -- Costs -- Perfect Competition -- Monopoly -- Imperfect Competition: A Game-Theoretic Approach -- Part 4: Factor Markets -- Labor -- Capital -- Part 5: Externalities, public good and welfare -- Externalities, Property Rights, and the Coase Theorem -- Government -- General Equilibrium and Market Efficiency (online).
Summary: Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. This book features examples that help students develop economic intuition. It also introduces modern topics and focuses on developing a student's capacity to "think like an economist".
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 338.5 FRA (Browse shelf(Opens below)) Available 011766
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Includes index.

Part 1: Introduction --
Thinking Like an Economist --
Supply and Demand --
Part 2: The Theory of Consumer Behavior --
Rational Consumer Choice --
Individual and Market Demand --
Applications of Rational Choice and Demand Theories --
The Economics of Information and Choice Under Uncertainty --
Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior --
Cognitive Limitations and Consumer Behavior --
Part 3: The Theory of the Firm and Market Structure --
Production --
Costs --
Perfect Competition --
Monopoly --
Imperfect Competition: A Game-Theoretic Approach --
Part 4: Factor Markets --
Labor --
Capital --
Part 5: Externalities, public good and welfare --
Externalities, Property Rights, and the Coase Theorem --
Government --
General Equilibrium and Market Efficiency (online).

Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. This book features examples that help students develop economic intuition. It also introduces modern topics and focuses on developing a student's capacity to "think like an economist".

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