Contemporary strategic marketing /

Contributor(s): Brennan, Ross | Baines, Paul | Earneau, Paul | Bos, LynnMaterial type: TextTextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008Edition: 2nd edDescription: xxiv, 462 p. : illISBN: 0230507204 (alk. paper); 9780230507203 (alk. paper); 9780230332935Subject(s): MarketingDDC classification: 658.8 Online resources: Click here to access online | Click here to access online | Click here to access online
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Rev. ed. of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003.

Includes index

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