Exploring Strategy

By: Johnson, GerryContributor(s): Whittington, Richard | Scholes, Kevan | Patrick, Regner | Angwin, DuncanMaterial type: TextTextPublication details: Harlow: Pearson, 2013Edition: 10th edDescription: xxxii, 584 pages : illustrations (colour)ISBN: 9781292002552; 1292002557 Subject(s): Business planning | Strategic planningDDC classification: 658.4012
Contents:
Chapter 1 Introducing strategyPart I THE STRATEGIC POSITIONIntroduction to Part IChapter 2 The environmentChapter 3 Strategic capabilitiesChapter 4 Strategic purposeChapter 5 Culture and strategyCommentary on Part I The Strategic PositionPart II STRATEGIC CHOICESIntroduction to Part IIChapter 6 Business strategyChapter 7 Corporate strategy and diversificationChapter 8 International strategyChapter 9 Innovation and entrepreneurshipChapter 10 Mergers, acquisitions and alliancesCommentary on Part II Strategic ChoicesPart III STRATEGY IN ACTIONIntroduction to Part IIIChapter 11 Evaluating strategiesChapter 12 Strategy development processesChapter 13 Organising for successChapter 14 Leading strategic changeChapter 15 The practice of strategyCommentary on Part III Strategy in ActionGlossaryIndex of namesGeneral indexAcknowledgements
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Reference 658.4012 EXP (Browse shelf(Opens below)) Available 013901
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Includes index

Chapter 1 Introducing strategyPart I THE STRATEGIC POSITIONIntroduction to Part IChapter 2 The environmentChapter 3 Strategic capabilitiesChapter 4 Strategic purposeChapter 5 Culture and strategyCommentary on Part I The Strategic PositionPart II STRATEGIC CHOICESIntroduction to Part IIChapter 6 Business strategyChapter 7 Corporate strategy and diversificationChapter 8 International strategyChapter 9 Innovation and entrepreneurshipChapter 10 Mergers, acquisitions and alliancesCommentary on Part II Strategic ChoicesPart III STRATEGY IN ACTIONIntroduction to Part IIIChapter 11 Evaluating strategiesChapter 12 Strategy development processesChapter 13 Organising for successChapter 14 Leading strategic changeChapter 15 The practice of strategyCommentary on Part III Strategy in ActionGlossaryIndex of namesGeneral indexAcknowledgements

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