Event marketing : how to successfully promote events, festivals, conventions, and expositions C. A. Preston.
Material type: TextSeries: Wiley event management seriesPublication details: New Delhi : John Wiley & Sons, c2012Edition: 2nd edDescription: xix, 300 p. : illISBN: 9788126557622Subject(s): Special events | Marketing | Business and ManagementDDC classification: 658.456Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Lending Books | Main Library Stacks | Reference | 658.456 PRE (Browse shelf(Opens below)) | Available | 016164 |
Includes index
What is an event and what is event marketing? --
The evolution of event marketing --
The theory and practice of event marketing --
Sponsorship and cause-related event marketing --
E-event marketing --
Entertainment and festival event marketing --
Corporate event marketing --
Association, convention, and exhibition event marketing --
Social event marketing --
Future forces and trends in event marketing --
Event marketing case studies.
The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event-from small conferences and expositions to giant fairs and festivals.
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