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Applications in basic marketing : clippings from the popular business press

by McCarthy, E.Jerome | Perreault, William D.

Edition: 1991 - 1992 Edition.Material type: Text Text Publication details: Homewood, IL ; Boston, MA : Irwin, 1991Availability: Items available for loan: Main Library (1) Call number: 658.8 MAC.

Marketing management : a European perspective

by Norgan,Susan.

Material type: Text Text Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, ©1994Availability: Items available for loan: Main Library (1) Call number: 658.8 NOR.

Kotler on marketing : how to create, win, and dominate markets

by Kotler, Philip.

Material type: Text Text Publication details: New York : Free Press, ©1999Availability: Items available for loan: Main Library (1) Call number: 658.8 KOT.

Stage four strategic management accountancy and marketing practical elements

by Harvey, M.

Material type: Text Text Publication details: New Delhi : Viva Books Private Limited, c1999, 2000Availability: Items available for loan: Main Library (1) Call number: 658.1511 HAR.

Marketing management.

by Kotler, Philip.

Edition: 10th Edition, The Millennium Edition.Material type: Text Text Publication details: New Delhi, Upper Saddle River, New Jersey : Prentice-Hall of India, ©2000Availability: Items available for loan: Main Library (4) Call number: 658.8 KOT, ...

The Marketing plan : a practitioner's guide.

by Westwood, John.

Edition: 2nd Edition.Material type: Text Text Publication details: New Delhi : Kogan page, 1999Availability: Items available for loan: Main Library (1) Call number: 658.8 WES.

Global marketing management

by Keegan, Warren J.

Edition: 5th Edition.Material type: Text Text Publication details: New Delhi: Prentice-Hall, ©1995, 2000Availability: Items available for loan: Main Library (1) Call number: 658.848 KEE.

Learning aid to accompany basic marketing : a managerial approach

by McCarthy, E.Jerome | Brogowicz, Andrew A.

Edition: 17th Edition.Material type: Text Text Publication details: Illinois : Richard D.Irwin,Inc, 1981Availability: Items available for loan: Main Library (1) Call number: 658.8 MAC.

Developing successful marketing strategies

by Parmerlee, David [Author].

Series: Edition: New Edition.Material type: Text Text Publication details: Lincolnwood, Ill. : NTC Business Books, ©2000Availability: Items available for loan: Main Library (1) Call number: 658.8 PAR.

Global Marketing Management

by Keegan, Warren J.

Series: Prentice Hall international series in marketingEdition: 7th ed.Material type: Text Text Publication details: New Delhi: Pearson Education 2002Availability: Items available for loan: Main Library (1) Call number: 658.848 KEE.

Marketing plans : how to prepare them, how to use them

by McDonald, Malcolm.

Edition: 4th Edition,Material type: Text Text Publication details: New Delhi: Oxford ; Boston : Viva Books, Butterworth-Heinemann, c1999, 2000Availability: Items available for loan: Main Library (1) Call number: 658.8 MAC.

Marketing Management

by Philip Kotler.

Series: Prentice Hall marketingEdition: 11th ed.Material type: Text Text Publication details: New Delhi: Pearson Education, 2003Availability: Items available for loan: Main Library (1) Call number: 658.8 KOT.

Strategic marketing : an introduction

by Proctor, Tony.

Material type: Text Text Publication details: London ; New York : Routledge, 2000Availability: Items available for loan: Main Library (1) Call number: 658.802 PRO.

Culture and Positioning as Determinants of Strategy: Personality and the Business Organization

by Tony Ellson.

Material type: Text Text Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 ELL.

International Marketing and Export Management

by Albaum, Gerald | Duerr, Edwin | Strandskov, jesper.

Edition: 5th ed.Material type: Text Text Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2005Availability: Items available for loan: Main Library (1) Call number: 658.848 ALB.

Strategic marketing problems : cases and comments

by Kerin, Roger A | Peterson, Robert A.

Edition: 11th Edition.Material type: Text Text Publication details: Upper Saddle River, New Jersey : Pearson/Prentice Hall, ©2007Availability: Items available for loan: Main Library (1) Call number: 658.8 KER.

Marketing Strategies: A Contemporary Approach

by Ranchhod, Ashok.

Edition: 2nd editionMaterial type: Text Text Publication details: Harlow : Financial Times Prentice Hall, 2007Availability: Items available for reference: Main Library Not for loan (1) Call number: 658.8 RAN.

Strategic marketing in practice 2007-2008

by Ranchhod, Ashok | Marandi, Ebi.

Material type: Text Text Publication details: Oxford : Butterworth-Heinemann, ©2007Availability: Items available for loan: Main Library (2) Call number: 658.8 RAN, ...

Strategic marketing decisions 2007-2008

by Doole, Isobel | Low, Robin.

Series: CIM coursebookMaterial type: Text Text Publication details: Oxford : Butterworth-Heinemann, ©2007Availability: Items available for loan: Main Library (2) Call number: 658.8 DOO, ...

Introduction to sales process improvement : gaining more of the right customers at higher margins and lower costs with lean and six sigma

by Webb, Michael J.

Material type: Text Text Publication details: Norcross, GA : Sales Performance Consultants, Inc., ©2005Availability: Items available for loan: Main Library (1) Call number: 658.8102 WEB.

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