Marketing research : within a changing information environment

By: Hair, Joseph FContributor(s): Bush, Robert P | Ortinau, David JMaterial type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2003Edition: 2nd Edition, International ed.EditionDescription: xxiii, 720 p. : illustrations ; 1 CD-ROM (4 3/4 in.)ISBN: 0071151192 (international ed.); 0072467576 (alk. paper); 0072467630 (CDROM); 9780072538397; 0072538392Subject(s): Marketing researchDDC classification: 658.83
Contents:
Part 1 - Marketing Research Information and Technology.-- Part 2 - Designing the Marketing Research Project.-- Part 3 - Gathering and Collecting Accurate Data.-- Part 4 - Data Preparation, Analysis and Reporting the Results.--
Summary: Providing students with the tools and skills necessary to solve business problems and exploit business opportunities, this book balances primary and secondary information and the techniques and methods that underpin these two types of data. It also discusses research tools, and the practice of customer-based management.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.83 HAI (Browse shelf(Opens below)) Available 008631
Total holds: 0

CD-ROM has title: SPSS student version 11.0 for Windows.
"ISBN 0-07-246757-6 part of 0-07-253839-2"--Page 4 of cover.

Part 1 - Marketing Research Information and Technology.--
Part 2 - Designing the Marketing Research Project.--
Part 3 - Gathering and Collecting Accurate Data.--
Part 4 - Data Preparation, Analysis and Reporting the Results.--

Providing students with the tools and skills necessary to solve business problems and exploit business opportunities, this book balances primary and secondary information and the techniques and methods that underpin these two types of data. It also discusses research tools, and the practice of customer-based management.

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