Key marketing concepts

By: Meldrum, MikeContributor(s): McDonald, MalcolmMaterial type: TextTextPublication details: Hampshire : Macmillan Press, 1995Description: xii, 246 p. : illustrationsISBN: 0333645634; 9780333645635 Subject(s): Marketing | SellingDDC classification: 658.8
Contents:
Understanding the Basis of Marketing - Understanding Different Forms of Marketing - Understanding Markets and Competitors - Understanding Product Management - Understanding Positioning - Understanding Marketing Relationships - Understanding Marketing Planning and Control
Summary: This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.8 MEL (Browse shelf(Opens below)) Available 004746
Total holds: 0

Understanding the Basis of Marketing - Understanding Different Forms of Marketing - Understanding Markets and Competitors - Understanding Product Management - Understanding Positioning - Understanding Marketing Relationships - Understanding Marketing Planning and Control

This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.

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