International marketing Management
Material type:
TextPublication details: New Delhi: CBS Publishers & Distributors, c1990Edition: 3rd EditionDescription: xviii, 758 pSubject(s): Internationales MarketingDDC classification: 658.8 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books
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Main Library Reference | Reference | 658.8 JAI (Browse shelf(Opens below)) | Available | 006421 | ||
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Reference Books
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Main Library Reference | Reference | 658.8 JAI (Browse shelf(Opens below)) | Available | 006418 |
Includes Index.
1. Framework of International Marketing.--
2. The Field of International Business.--
3. Environmental Factors Affecting International Marketing.--
4. Perspectives of International Markets.--
5. International Marketing Decisions.--
6. Planning and Control.
This comprehensive, up-to-date introduction to international marketing is designed for use in undergraduate or graduate courses in international marketing. Jain accurately portrays todayUs field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the studentUs interest. Plus, the text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning, and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.
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