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Services marketing : text and cases

by Baron, Steve.

Edition: 2nd editionMaterial type: Text Text Publication details: Basingstoke : Palgrave, 2003Availability: Items available for loan: 1 Call number: 658.8 BAR.

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The Essence of Services Marketing.

by Payne, Adrian.

Material type: Text Text Publication details: New Delhi: Prentice-Hall of India, 1993Availability: Items available for loan: 1 Call number: 658.8 PAY.

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Interactive Services Marketing

by Fisk,Raymond P | John, Joby | J.Grove, Stephen.

Edition: 3rd editionMaterial type: Text Text Publication details: Boston : Houghton Mifflin Company, 2008Availability: Items available for loan: 1 Call number: 658.8 FIS.

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