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International Marketing

by Cateora, Philip R.

Series: Irwin series in marketingEdition: 8th editionMaterial type: Text Text Publication details: Boston: Irwin, 1993Availability: Items available for loan: 1 Call number: 658.848 CAT.

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Global marketing : foreign entry, local marketing, and global management

by Johansson, Johny K.

Series: Irwin series in marketingMaterial type: Text Text Publication details: Chicago : Irwin, ©1997Availability: Items available for loan: 1 Call number: 658.848 JOH.

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