Creating the virtual store : taking your web site from browsing to buying
Material type: TextPublication details: New York : John Wiley & Sons, ©1997Description: xx, 364 p. : illustrationsISBN: 0471164941 (pbk. : alk. paper); 9780471164944Subject(s): Retail trade | World Wide Web | Retail trade surveys | Consumer behavior | Internet marketing | TeleshoppingDDC classification: 381.1 Online resources: Click here to access online | Click here to access online | Click here to access onlineItem type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books | Main Library Reference | Reference | 381.1 YES (Browse shelf(Opens below)) | Available | 007374 |
Included Index.
Ch. 1. Introducing the Virtual Store --
Ch. 2. Planning the Virtual Store --
Ch. 3. Designing the Shopping Experience --
Ch. 4. Getting to Know Your Virtual Customers --
Ch. 5. Advertising and Promoting Your Virtual Store --
Ch. 6. Accepting Virtual Payments: Selecting Methods That Are Right For You --
Ch. 7. Understanding Virtual Legality --
Ch. 8. Preparing for the Future.
This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there.
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