The essential online solution : the 5-step formula for small business success

By: Segel, RickContributor(s): Callan-Bogia, BarbaraMaterial type: TextTextPublication details: Hoboken, N.J. : Wiley, c2006Description: x, 277 pISBN: 0471920533 (pbk.); 9780471920533 (pbk.)Subject(s): Electronic commerce | Small business | Internet marketingDDC classification: 658.872 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
1. Introduction -- 2. Online business solutions -- 3. Why do people buy online? -- 4. The big picture -- 5. Understanding Web sites -- 6. Our rules for killer sites -- 7. Building your Web site -- 8. The winners and losers -- 9. E-mail marketing or is it pinpoint marketing? -- 10. The blog -- 11. Podcasting -- 12. Web positioning -- 13. Pay per click : A.K.A. pay for performance -- 14. Advertising -- 15. Viral marketing -- 16. Going, going, gone -- eBay and online auctions -- 17. Sell for me -- 18. Bringing it all together.
Summary: Straightforward and accessible, this one-of-a-kind guide outlines five essential steps that will allow you to harness the power of the online world and improve your company's bottom line.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.872 SEG (Browse shelf(Opens below)) Available 011610
Lending Books Lending Books Main Library
Stacks 		Reference 658.872 SEG (Browse shelf(Opens below)) Available 011611
Total holds: 0

Includes index.

1. Introduction --
2. Online business solutions --
3. Why do people buy online? --
4. The big picture --
5. Understanding Web sites --
6. Our rules for killer sites --
7. Building your Web site --
8. The winners and losers --
9. E-mail marketing or is it pinpoint marketing? --
10. The blog --
11. Podcasting --
12. Web positioning --
13. Pay per click : A.K.A. pay for performance --
14. Advertising --
15. Viral marketing --
16. Going, going, gone --
eBay and online auctions --
17. Sell for me --
18. Bringing it all together.

Straightforward and accessible, this one-of-a-kind guide outlines five essential steps that will allow you to harness the power of the online world and improve your company's bottom line.

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