International Marketing

By: Cateora, Philip RContributor(s): Graham, John L | Salwan, PrashantMaterial type: TextTextPublication details: New Delhi: Tata McGraw-Hill, 2008Edition: 13th edDescription: xxxi, 888 pagesISBN: 9780070666993 ; 0070666997Subject(s): Export marketing | International business enterprises | Internationales MarketingDDC classification: 658.848 Summary: Offering a perspective of international markets that encompasses history, geography, language, and religion as well as economics, this edition helps students to see the cultural and environmental uniqueness of any nation or region. It reflects the various events and innovations to affect global business within contemporary years.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.848 CAT (Browse shelf(Opens below)) Available 011745
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Includes index

Offering a perspective of international markets that encompasses history, geography, language, and religion as well as economics, this edition helps students to see the cultural and environmental uniqueness of any nation or region. It reflects the various events and innovations to affect global business within contemporary years.

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