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Professional services marketing

by Morgan, Neil.

Material type: Text Text Publication details: Oxford ; Boston : Butterworth-Heinemann, 1991Availability: Items available for loan: 1 Call number: 658.8 MOR.

Effective marketing

by Hingston, Peter.

Material type: Text Text Publication details: London ; New York : Dorling Kindersley, 2001Availability: Items available for loan: 1 Call number: 658.8 HIN.

Marketing strategy : the challenge of the external environment

by Mercer,David.

Material type: Text Text Publication details: London ; Thousand Oaks, Calif. : Sage in association with Open University Business School, 1998Availability: Items available for loan: 1 Call number: 658.8 MER.

Global Marketing Management

by Keegan, Warren J.

Series: Prentice Hall international series in marketingEdition: 7th ed.Material type: Text Text Publication details: New Delhi: Pearson Education 2002Availability: Items available for loan: 1 Call number: 658.848 KEE.

E-marketing.

by Strauss, Judy | Ansary, Adel EI | Frost, Raymond.

Edition: 3rd Edition.Material type: Text Text Publication details: New Delhi: Pearson Education , 2003Availability: Items available for loan: 2 Call number: 658.84 STR, ...

Marketing research

by Luck, David J | Rubin, Ronald S.

Edition: 7th ed.Material type: Text Text Publication details: New Delhi: Prentice-Hall of India, 1999Availability: Items available for loan: 1 Call number: 658.83 LUC.

The fundamentals and practice of marketing

by Wilmshurst, John.

Edition: 3rd Edition.Material type: Text Text Publication details: New Delhi ; VIVA BOOKS , 1999Online access: Click here to access online Availability: Items available for loan: 1 Call number: 658.8 WIL.

E-marketing : improving marketing effectiveness in a digital world

by McDonald, Malcolm | Wilson, Hugh.

Material type: Text Text Publication details: [London?], New Delhi : Financial Times Prentice Hall, 1999Availability: Items available for loan: 1 Call number: 658.84 MAC.

Marketing plans : how to prepare them, how to use them

by McDonald, Malcolm.

Edition: 4th Edition,Material type: Text Text Publication details: New Delhi: Oxford ; Boston : Viva Books, Butterworth-Heinemann, c1999, 2000Availability: Items available for loan: 1 Call number: 658.8 MAC.

Successful Marketing Communications: A Practical Guide to Planning and Implementation

by Ace, Cathy.

Material type: Text Text Publication details: Boston : Butterworth-Heinemann, 2001Availability: Items available for loan: 1 Call number: 658.8 ACE.

Rural Marketing: Text and Cases

by Krishnamacharyulu, C.S.G | Ramakrishnan, Lalitha.

Material type: Text Text Publication details: New Delhi: Pearson Education, 2002Availability: Items available for loan: 2 Call number: 658.8 KRI, ...

Web m@rketing in a week

by Jonathan Gabay, J.

Material type: Text Text Publication details: London : Hodder & Stoughton, 2002Availability: Items available for loan: 1 Call number: 658.872 GAB.

Marketing Management

by Philip Kotler.

Series: Prentice Hall marketingEdition: 11th ed.Material type: Text Text Publication details: New Delhi: Pearson Education, 2003Availability: Items available for loan: 1 Call number: 658.8 KOT.

International marketing

by Cateora, Philip R | Graham, John L.

Edition: 11th Edition.Material type: Text Text Publication details: New York : Irwin McGraw-Hill, c2002Availability: Items available for loan: 1 Call number: 658.848 CAT.

Marketing research : within a changing information environment

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 2nd Edition, International ed.Edition.Material type: Text Text Publication details: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: 1 Call number: 658.83 HAI.

Cybermarketing : how to use the Internet to market your goods and services

by Bickerton, Pauline | Bickerton, Matthew | Pardesi, Upkar.

Edition: 2nd ed.Material type: Text Text Publication details: Oxford ; Boston : Butterworth-Heinemann, 2000Availability: Items available for loan: 1 Call number: 658.84 BIC.

Internet marketing : integrating online and offline strategies

by Mary Lou Roberts.

Material type: Text Text Publication details: Boston, Mass. : McGraw-Hill/Irwin, ©2003Availability: Items available for loan: 1 Call number: 658.84 ROB.

International and Global Marketing: Concepts and Cases

by Meloan, Taylor W | Graham, John L.

Series: Irwin/McGraw-Hill series in marketingEdition: 2nd editionMaterial type: Text Text Publication details: Boston, Mass. : Irwin/McGraw Hill, ©1998Availability: Items available for loan: 1 Call number: 658.848 MEL.

eDistribution /

by Lawrence, F. Barry | Jennings, Daniel F | Reynolds, Brian E.

Material type: Text Text Publication details: Mason, Ohio : Thomson/South-Western, c2003Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: 1 Call number: 658.84 LAW.

Strategic marketing : an introduction

by Proctor, Tony.

Material type: Text Text Publication details: London ; New York : Routledge, 2000Availability: Items available for loan: 1 Call number: 658.802 PRO.

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