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Key concepts in marketing

by Sutherland,Jonathan | Canewell, Diane.

Series: Palgrave key conceptsMaterial type: Text Text Publication details: Basingstoke [u.a.] : Palgrave/Macmillan, 2004Availability: Items available for loan: 1 Call number: 658.8 SUT.

Marketing research : an applied orientation

by Malhotra, Naresh K.

Edition: 4th editionMaterial type: Text Text Publication details: New Delhi: Pearson Education, 2004Availability: Items available for loan: 1 Call number: 658.83 MAL.

Services marketing : text and cases

by Baron, Steve.

Edition: 2nd editionMaterial type: Text Text Publication details: Basingstoke : Palgrave, 2003Availability: Items available for loan: 1 Call number: 658.8 BAR.

The Essence of Services Marketing.

by Payne, Adrian.

Material type: Text Text Publication details: New Delhi: Prentice-Hall of India, 1993Availability: Items available for loan: 1 Call number: 658.8 PAY.

International marketing : analysis and strategy

by Onkvisit, Sak | Shaw, John J.

Edition: 3rd editionMaterial type: Text Text Publication details: New Delhi: Prentice-Hall of India, 1997Availability: Items available for loan: 1 Call number: 658.848 ONK.

Culture and Positioning as Determinants of Strategy: Personality and the Business Organization

by Tony Ellson.

Material type: Text Text Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004Availability: Items available for reference: Not for loan (1) Call number: 658.8 ELL.

Marketing and Sales Management : (Marketing, Sales, Advertising, Research Methodology and Marketing Information Systems)

by Kapoor, D.C.

Material type: Text Text Publication details: New Delhi: S.Chand & Company, 2004Availability: Items available for loan: 1 Call number: 658.8 KAP.

Marketing the e-Business.

by Harris, Lisa | Dennis, Charles.

Material type: Text Text Publication details: London : Routledge, 2002Availability: Items available for loan: 1 Call number: 658.84 HAR.

The Emergence of Modern Marketing

by Church,Roy A | Godley, Andrew.

Material type: Text Text Publication details: London ; Portland, OR : F. Cass 2003; Frank Cass Availability: Items available for loan: 1 Call number: 658.8 EME.

Integrated marketing communications : a primer

by Kitchen, Philip J | de Pelsmacker, Patrick.

Material type: Text Text Publication details: London, New York : Routledge, 2004Availability: Items available for loan: 1 Call number: 658.8 KIT.

Electronic commerce : from vision to fulfillment

by Awad, Elias M.

Edition: 3rd Edition.Material type: Text Text Publication details: New Delhi, Upper Saddle River, New Jersey : Pearson Prentice Hall, ©2007, 2006Availability: Items available for loan: 1 Call number: 658.84 AWA.

Marketing of agricultural products

by Kohls, Richard L.

Edition: 9th ed.Material type: Text Text Publication details: Upper Saddle River, NJ : Prentice Hall, ©2002Availability: Items available for reference: Not for loan (1) Call number: 338.1 KOH.

The guerrilla marketing handbook

by Levinson, Jay Conrad | Godin, Seth.

Material type: Text Text Publication details: Boston : Houghton Mifflin, 1994Availability: Items available for loan: 1 Call number: 658.8 LEV.

Essential guide to marketing planning

by Wood, Marian Burk.

Material type: Text Text Publication details: Harlow : Financial Times Prentice Hall, 2007Availability: Items available for loan: 1 Call number: 658.8 WOO.

International Marketing and Export Management

by Albaum, Gerald | Duerr, Edwin | Strandskov, jesper.

Edition: 5th ed.Material type: Text Text Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2005Availability: Items available for loan: 1 Call number: 658.848 ALB.

Integrated advertising, promotion, and marketing communications.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd Edition.Material type: Text Text Publication details: Upper Saddle River, New Jersey : Pearson Prentice Hall, ©2007Availability: Items available for loan: 1 Call number: 659.1 CLO.

Strategic marketing problems : cases and comments

by Kerin, Roger A | Peterson, Robert A.

Edition: 11th Edition.Material type: Text Text Publication details: Upper Saddle River, New Jersey : Pearson/Prentice Hall, ©2007Availability: Items available for loan: 1 Call number: 658.8 KER.

Internet marketing : strategy, implementation and practice

by Chaffey, Dave | Ellis-Chadwick, Fiona | Mayer, Richard | Johnston, Kevin.

Edition: 3rd ed.Material type: Text Text Publication details: Harlow : Financial Times Prentice Hall, ©2006Availability: Items available for loan: 1 Call number: 658.8INT.

Marketing research : an integrated approach

by Wilson, Alan.

Edition: 2nd editionMaterial type: Text Text Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006; Pearson Education ; 2006Availability: Items available for loan: 1 Call number: 658.83 WIL.

Emotional branding : the new paradigm for connecting brands to people

by Gobe, Marc.

Material type: Text Text Publication details: New York : Allworth Press, ©2001Availability: Items available for loan: 1 Call number: 658.827 GOB.

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