Mastering: Marketing

By: Foster, DouglasMaterial type: TextTextSeries: Macmillan master seriesPublication details: Basingstoke : Macmillan, 1994Edition: 3rd edDescription: xiii, 287 pages : illustrationsISBN: 9780333595701; 033359570X Subject(s): MarketingDDC classification: 658.8
Contents:
Preface - Acknowledgements - Introduction to Marketing - The Firm and its Markets - Marketing's Role in Management - Marketing Information - Managing Products - Market Management and Planning - Pricing - Mass Communications - Distribution and Selling - Forecasting - Some Other Aspects of Marketing - Recommended Reading
Summary: Written by Douglas Foster and now revised by John Davis, this book has been extended to cope with marketing in the 1990s. Two new chapters have been added, covering pricing and sales forecasting. There is also coverage of the impact of computers, information systems and logistics
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 FOS (Browse shelf(Opens below)) Available 003759
Total holds: 0

Includes index

Preface - Acknowledgements - Introduction to Marketing - The Firm and its Markets - Marketing's Role in Management - Marketing Information - Managing Products - Market Management and Planning - Pricing - Mass Communications - Distribution and Selling - Forecasting - Some Other Aspects of Marketing - Recommended Reading

Written by Douglas Foster and now revised by John Davis, this book has been extended to cope with marketing in the 1990s. Two new chapters have been added, covering pricing and sales forecasting. There is also coverage of the impact of computers, information systems and logistics

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